Guidelines for Halalbooking's Partner Influencers

Guidelines for Halalbooking's Partner Influencers

When introducing Halalbooking, please pay attention to what's True✔️or False❌


FALSE

"On halalbooking.com, you can only find Shariah-compliant hotels"

Our mission at Halalbooking is to provide information on hotels & villas so that you can make informed decisions as a Muslim traveller. A particular halal feature of a hotel might suffice for a halal-conscious traveller in a particular destination where it is difficult to find accommodation that ticks all boxes. By providing detailed information, we want to empower halal-conscious travellers to travel wherever they want.

✔️
TRUE

"On halalbooking.com, you can use filters to find accommodation as per your needs with one click. For example, you can easily find properties that are completely alcohol-free or those that offer halal food, or the ones that have ladies only pools, beaches and spas. You can even find private villas with secluded pools with one click through filters."


FALSE

"Halalbooking.com is a new platform"

Under the Halalbooking brand, we have operated since 2014. Now it is a global brand with hundreds of thousands of customers from over 110 countries.

Please read the following instructions carefully before posting about Halalbooking

Brand name

Halalbooking

Please refer to the brand only as Halalbooking.
Do not use halalbooking.com as a brand name. Use it only in the context of Halalbooking brand’s website address.
Never put a space between Halal and booking. Use them together as Halalbooking.

Brand website

halalbooking.com

Industry & product

Industry category: OTA (Online Travel Agency)

Halalbooking.com is the leading international search and booking website for halal-friendly hotel and villa accommodation. It features over 500,000 properties in over 100 countries worldwide, which can be filtered according to halal needs such as:
* availability of halal food
* alcohol-free areas and
* swimming pools, spas and beaches accommodating for seclusion and modesty needs for families and ladies.
Halalbooking has over 1 million loyalty club members from more than 110 countries

Objectives from collaboration by priority

  1. Lead Generation (Email registration to HB Loyalty Club) - It means Halalbooking wants you to link to Halalbooking website from your social media accounts, particularly from stories
  2. Brand awareness - You should assume your followers have never heard about Halalbooking, thus you need to share how Halalbooking is helping them. See details above on this page.
  3. Education on website’s halal-friendly features - Please see Halalbooking website’s main features here (also available in French, German, Turkish, Russian, please use language switcher)

Brand claim &
campaign messages

Brand Message: Halalbooking is a dedicated platform for halal-conscious travelers, helping them to find accommodation options in line with their personal choices around halal food, alcohol free environment, ladies-only or family-only facilities, modest swimwear-friendly hotels, etc.

Brand Claim 1: Halalbooking is the world leader in halal travel

Brand Claim 2: The 3-tiered Halalbooking Loyalty Club (GOLD, PLATINUM, DIAMOND) allows customers to save money by collecting Cash Points and Status Points as they book. Cash Points are like real money, saving them more for their upcoming bookings, Status Points allow to increase loyalty tier from entry level Gold, which is attained with free registration, to Platinum and Diamond. Depending on their status level members can save up to 20% on their bookings and benefit from additional privileges.

Campaign Message 1: Anyone, who registers through the link that partner influencer shares, will get a $25 discount on their first booking with a minimum booking value of $500.
Campaign Message 2: Anyone, who registers, will start Halalbooking Loyalty Club membership as a GOLD member and will get discounts of up to 10%.

Brand's target group

  • Age: 25-45
  • Gender: any, mostly women
  • Families with kids
  • Location: West Europe (UK, Germany, France, Belgium, Netherlands, Scandinavian countries, Switzerland, Austria), Turkiye, GCC countries
  • Interest: travel, modest fashion, parenting
  • Other: Halal-conscious, i.e. caring for halal food, seeking alcohol-free environment, valuing privacy for family leisure areas such as villas with pool that are not overlooked, or ladies-only beach, pool, spa areas

Exclusivity

No other travel brand should be featured 2 weeks before & after communication about Halalbooking

Tips for the creative ideas

Halalbooking's social media accounts for inspiration

Additional actions

Partner influencers should only share their unique links, which you’ll find in the welcome email you received as an influencer and in the 'Influencer Dashboard' when you sign into your Halalbooking account. These links will direct users to a dedicated page for registration.

Additionally, you can direct your followers to any page on halalbooking.com. For more details, see below.

How to get your unique influencer link for any page on halalbooking.com

As an influencer, you can direct your followers to any page on halalbooking.com, whether it’s a hotel page, a destination page, or a travel idea.

Here is how:

Sign in to your account

To get a unique influencer link for any page on Halalbooking website, you must first sign in to your account.

Sign in
1

Visit any page

You can direct your followers to any page on our website, such as:
* a hotel page, like Wome Deluxe
* a destination page, like The Maldives
* a search result page with selected filters, like 5-star hotels with Kaaba view rooms
* a travel idea page, like Hotels with ladies-only spa
* or just the home page

2

Copy your link

Copying is as simple as two clicks. This allows you to use the copied link in your stories to direct your followers to the page you want them to visit. The link will always be to the page you were on when you copied it. The copied link will contain trackers that will help us to correctly attribute the registrations by your followers.

3

Here’s a video on how to copy your link:

Frequently Asked Questions

Is it possible to promote several pages at the same time?

Yes.
Imagine you want to share a great holiday you had recently. You can visit the destination page, for example, The Maldives, copy your link, and use it in your first story. Then, in your next story, if you want to share about the hotel you stayed in, simply go to that hotel's page, copy the link as shown above, and use it in your next story.

What about my unique link for registrations?

Your unique link should be the priority link to share with followers to increase the number of registrations. Your unique link opens a page that is optimised to increase registrations, such as offering incentives like giveaways and giving $25 off on their first booking of $500 or above, if they register on that page.
You can always find the link under 'Influencer Dashboard' when you sign into your account.

Do you have any questions?

Let us know at influencers@halalbooking.com or schedule a one-to-one call with Halalbooking team.